USC men's basketball will enter a new era of scrutiny and national attention when Bronny James, the son of Los Angeles Lakers superstar LeBron James, plays for the program in the 2023-24 season.
And the school is already making preparations.
"This year, to contend with the star power, the school could create a separate entrance for celebrities and other VIPs who want to watch Bronny and USC men's basketball," Myron Medcalf of ESPN reported Thursday. "It also plans to adjust security measures for players as general attendance increases."
Even without his famous father, Bronny James would be an attraction.